The work2health Team


John Griffiths B.Ed (Hons) M.Sc. FRSPH, Managing Director

John has more than 22 years experience in the development and implementation of health promotion programmes, having worked at both Heartbeat Wales and Health Promotion Wales and is a leading international expert on tobacco control and workplace health promotion.

He was closely involved in the development of the World Health Organisation’s (WHO) position paper on workplace health promotion and while on secondment at the WHO’s European Regional Office wrote a framework document which brings together the complimentary disciplines of WHP, occupational health and safety, community development and environmental management. Since then he has managed a workplace tobacco control project for WHO (Euro) which resulted in the development and dissemination of good practice in workplace tobacco control in four European Countries.

John was the principle author and project manager of the original Welsh Assembly Government workplace health promotion accreditation scheme, "Health at Work: the Corporate Standard".

Currently more than 80 organisations, with a combined workforce of more than 350 000, have either recently achieved or are working towards accreditation. The award scheme recognises good practice in the promotion of health and well being at work – practice which has been shown to improve productivity, reduce absence from work, promote good working relationships and increase employee morale.

Holding a particularly interest in how organisations take up health promotion initiatives and especially on how they involve and communicate with their employees, John Griffiths has been closely involved in the development of the EU European Network for Workplace Health Promotion. As a result of this involvement he has taken part in the development of two pan-European projects on developing WHP best practice covering large companies and SMEs, and recently has been a rapporteur and facilitator for the European Enterprise for Health Network.

As a member of the Board of ASH Wales, John Griffiths remains committed to tobacco control in Wales, the UK and internationally. He has chaired the UK No Smoking Day Committee and has been instrumental in the establishment of a number of youth smoking prevention campaigns. He was also responsible for setting up community based smoking cessation services in Wales and has managed several media-led Quit and Win initiatives that consistently achieved successful quit rates of around 30%.

Commissioned by ASH Scotland and the Scottish Executive John Griffiths developed a guidance document for local authorities, NHS organisations and care agencies on preparing for the implementation of the Smoke Free Law in March 2006.

John Griffiths' extensive expertise in tobacco control and the reduction of alcohol and substance misuse has led him to become involved in the development of TV documentary programmes on tobacco and alcohol for both the BBC and ITV and he is regularly called upon for radio and TV broadcasts.

As an experienced trainer, John Griffiths has created and delivered a variety of courses in several European countries. This has resulted in him becoming a year on year guest lecturer at several universities; he is also regular keynote speaker at meetings and conferences in the UK and Europe.

Emma George B.A (Hons) MSc HRM MCIPD, Project Manager

Emma graduated from the University of Cardiff in Psychology. During her final year of this degree she specialised in organisational psychology, and produced an in-depth study of the causes of stress at work for her final year thesis. This led Emma to embark upon an MSc in Organisational Psychology at Cardiff University.

After graduating Emma worked as a project consultant for a research group, allowing her to build her experience in designing and implementing research through a variety of methodologies.

With a Masters degree in Human Resource Management, Emma George has a wide knowledge of HR issues in a variety of organisational contexts. Emma has a particular interest in bullying at work and dignity in the workplace, and has received a commendation from the Chartered Institute of Personnel and Development on her MSc thesis on the issue. Her other primary interest is stress in the workplace and she has conducted stress audits and facilitated stress focus groups for a number of organisations in Wales. Emma uses her substantial knowledge of pressure and stress at work to deliver training programmes to staff and managers of organisations in Wales.

Emma has worked on a number of projects for the European Network of Workplace Health Promotion, including mapping networks of workplace health promotion in the UK, and scoping UK practice on age and well-being at work in a range of organisational settings.

Currently leading a Welsh Assembly Government funded project studying the education and development needs of the substance misuse field in Wales following the introduction of national occupational standards for the field, Emma George has an extensive appreciation and knowledge of learning and development within organisations. This project has involved working closely with managers and staff of substance misuse agencies, both public and private, to ascertain development needs and facilitate these needs being met.

Emma’s interest in workplace health and wellbeing has resulted in her providing consultancy, support and advice to organisations working towards accreditation in Health at Work: The Corporate Standard. This has provided a wide experience on employee health and wellbeing issues within a variety of organisational contexts, from private SME’s to County Borough Councils and NHS Trusts.


Ava Fine Chartered FCIPD, Member BACP

Following the formation of a2 Consulting ten years ago, Ava specialises in organisational development in areas that include: wellbeing in the workplace, stress management, the prevention of bullying and harassment in the workplace, absence management and the development of ‘soft’ skills at work. Ava has many years experience in the provision of strategic policy guidance and practical support to public and private sector organisations in Britain and Europe.

During her career she has worked in Local Government, the NHS and a national rail company where she was the in-house counsellor for six years during a period of major organisational change.

Ava’s particular interest is in the prevention and management of stress both on the organisational and individual levels. A major part of her work is writing and delivering a variety of corporate workshops while continuing to work with individuals on a one-to-one basis. She also works with groups in highly sensitive roles as a facilitator and mediator.

Ava’s key strengths are her facilitation skills. She regularly runs workshops designing and delivering learning solutions for many types of workplace issue – particularly those connected with interpersonal skills.

Ava is a lay member of the Employment Tribunal.

She has had several articles published and has spoken on local radio, television and at local and national conferences.